Effective marketing can be among the most important parts of any business's overall strategy. Text messages are a popular and effective option for allowing companies to reach targeted individuals. Yet small businesses may not be aware of some best practices for conducting an SMS marketing campaign.
Ensure Any SMS Messages Are Reviewed By Multiple People
Sending out a potentially offensive or otherwise poorly worded message can be a tremendous mistake to make. A poorly worded text message may result in your customers being confused as to the purpose of the text message, and an offensive message may actually drive individuals away from your company. One way to help avoid this risk is to ensure that any messages you send are reviewed by multiple individuals. This will increase the chances that potentially offensive or confusing texts are corrected before they are sent out.
Review The Open Or Response Rate For The Messages You Are Sending
As with other types of marketing, you will want to be tracking the effectiveness of the text messages that you send out. This may involve tracking the open rate for these messages as well as the response rate. This information can be invaluable for allowing you to better fine-tune your messages so that they are more effective at generating interest from the recipients. Ideally, this information should be reviewed for each message that you send out, and you should attempt to identify what is driving the success of the messages that are generating the most interest.
Use A Professional Business SMS Service Provider
Luckily, businesses will not be entirely on their own when they are preparing to launch an SMS marketing campaign. There are business SMS service providers that will be able to assist your enterprise with this campaign. In addition to the infrastructure needed to send out a large number of SMS messages, these services may also be able to offer support with message creation as well as providing insights and analytics to help you track the campaign's effectiveness.
Regularly Clean Your List Of Phone Numbers
Over time, your list of phone numbers will likely accumulate numbers that are no longer being used or that have not responded to a message in some time. As a result, you may find that is can be useful to clean the list of numbers periodically so that you avoid wasting money on messages to these phones. Depending on the frequency that you send messages, you may want to do this at least once or twice a year.
Share23 April 2020
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